…and want to make consistently high profits!!! I will not say what website. I do not want to seem like I am asking this to advertise. I just want answers from successful people, who have success in this!
You don't ask a homeless man how to be a millionaire….
Here are the success factors in a retail website:
1. Ability to attract TARGETED traffic = you don't want any kind of traffic, but you want traffic that are actually interested in what you offer. Your traffic generation strategy should focus on what allowing you to get as much traffic as possible at the lowest cost that would be interested to buy whatever it is you are selling
This includes:
- knowing how to optimize your search pages to get good organic search engine rankings
- knowing how to maximize your pay per click strategy and improve results
- knowing how to build your brand
- knowing how to tap the media and press to raise awareness about your company
2. Ability to CONVERT visitors into buyers = you need to be obsessed with your conversion rate. From the "buy me" buttons to the categorization of products, every single thing on your website is a signal to a buyer and can spell the difference between browsing and buying
This includes:
- knowing how to build customer confidence in your business
- knowing how to maximize after sales opportunities
- knowing how to improve the overall buyer experience
- knowing how to improve product presentation (from the pictures to the sales copy)

